Morocco’s National Tourist Office (ONMT) has launched an ambitious strategy to transform the Oriental region—home to Oujda and Nador—into a year-round destination. The plan focuses on sustainable tourism, breaking the traditional summer-only peak, and leveraging air connectivity to attract international visitors from France, Spain, the Benelux, Germany, and Eastern Europe. **Air connectivity as a cornerstone** The ONMT is working to increase seat capacity on flights to Oujda and Nador airports, which has already grown by 50% over the past three years. This includes direct flights, charter programs, and enhanced domestic routes to support internal tourism. For ATPL students, this case illustrates how route development and capacity planning respond to tourism policy—a real-world example of how demand forecasting and airline scheduling intersect with national economic goals. **Marketing and partnerships** From 2027, the Oriental region will be fully integrated into ONMT’s international campaign. Digital marketing targets the Moroccan diaspora and qualified international audiences, while partnerships with tour operators and online booking platforms aim to extend average stay length and visitor spending. ATC trainees can observe how such campaigns influence traffic patterns, especially during shoulder seasons, requiring flexible slot management and coordination with airlines. **Cultural events and local development** The ONMT plans to relocate major events to the region and support local festivals to maintain tourist activity year-round. Site visits to Saïdia and Marchica beach resorts have identified specific development levers. This holistic approach—combining infrastructure, promotion, and event planning—mirrors the multi-stakeholder coordination that ATC professionals and airline dispatchers must handle daily. **Practical travel tips for students** The article also includes practical advice for travelers: French citizens do not need a visa for stays under 90 days, a valid passport suffices, and driving with a French license is allowed for short stays. Drones are strictly prohibited for tourists. These details matter for ATPL students who may fly to Morocco or work for airlines serving the region, as they affect passenger briefing and operational compliance. **Why this matters for aviation training** This news is not just about tourism—it’s a textbook case of how aviation infrastructure, route planning, and seasonal demand management are influenced by government policy. ATPL candidates studying flight planning and airline management will find parallels in capacity allocation and network design. ATC students can analyze how increased traffic to secondary airports like Oujda and Nador requires coordination with primary hubs and airspace management.