Lufthansa has unveiled its new uniform collection designed in collaboration with Hugo Boss, marking the first complete refresh of its employee attire in over two decades. The collection, presented at a fashion show in Frankfurt's Hangar One center surrounded by historic aircraft, will be worn by approximately 33,000 staff members, including cockpit and cabin crews as well as ground personnel. The German airline emphasized that the new uniforms aim to combine tradition and modernity while celebrating Lufthansa's 100th anniversary. Hugo Boss stylists transformed concepts developed with Lufthansa teams into a complete line for pilots, cabin crew, and ground agents. The style remains faithful to the group's visual DNA, with dominant navy blue and touches of Lufthansa yellow, but features sharper, more contemporary cuts. "This is not a revolution, but an elegant evolution of our image," Lufthansa stated, highlighting a more refined look without abandoning its identity. The collection comprises about forty pieces, including revisited suits and skirts, dark blue shirts, dresses, and a short cape inspired by the 1970s for flight attendants. New items are designed to be combinable with some pieces from the current Strenesse collection, introduced in the early 2000s, which will be phased out gradually. Before launch, approximately 150 cabin, cockpit, and ground station employees conducted real-world tests to evaluate comfort, functionality, and fabric durability. "Our colleagues played a key role in development: their feedback directly influenced the materials and cuts selected," the airline stressed. Deployment of the new uniforms is scheduled to begin in the fourth quarter of 2026, with a gradual rollout. Employees will continue to use their annual clothing budget to equip themselves via the internal portal, while the old attire will be phased out over several months. This uniform change, the first since 2002, is part of a broader brand modernization strategy for Lufthansa's centenary. "The uniform is a strong symbol: it must reflect who we are today and what we want to be tomorrow," Lufthansa summarized. By partnering with a renowned German designer, the airline aims to reinforce its premium positioning while maintaining visual continuity for passengers accustomed to its iconic blue.